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What Is The Trophy Impact Score?

Trophy has a built-in A/B testing feature that allows you to test the impact of your gamification features on retention and engagement. Through manipulating the Control Ratio, you can assign a certain percentage of your users to a ‘control cohort’. Each new user that you tell Trophy about will be automatically assigned to the control cohort or not based on this setting. Trophy then exposes the control attribute through the GET user API to allow developers to hide gamification UI and features from users in the control cohort. Similarly, if you use the Emails feature, Trophy only sends emails to users who are not in the control cohort. Trophy then automatically tracks the 14-day retention of the two cohorts and compares them, resulting in the Trophy Impact Score.
The Trophy Impact Score reflects the percentage difference in 14-day retention between the control cohort and the rest of your userbase.
An Impact Score of 5% means that users enrolled in gamification features are 5% more likely to be using your platform after 14 days than the control cohort.

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Customizing The Control Ratio

By default, Trophy will use a 90/10 ratio of non-control/control users. However, you can customize this as you wish. If you’d prefer to use a different ratio of control to non-control users then you can do so on the Integration page. Use the slider to change the percentage of your userbase that will be set as control users and opted out of gamification features.

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Get Support

Want to get in touch with the Trophy team? Reach out to us via email. We’re here to help!