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What Is The Trophy Impact Score?

By default, Trophy only enrolls 90% of your users in any gamification emails. It leaves the other 10% out as a ‘control cohort’.

Trophy then automatically tracks the 14-day retention of the two cohorts and compares them, resulting in the Trophy Impact Score.

The Trophy Impact Score reflects the percentage difference in 14-day retention between the control cohort and the rest of your userbase.

An Impact Score of 5% means that users enrolled in gamification features are 5% more likely to be using your platform after 14 days than the control cohort.

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Customizing the control ratio

If you’d prefer to use a different ratio of control to non-control users then you can do so on the Integration page.

Use the slider to change the percentage of your userbase that will be set as control users and opted out of gamification emails.

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Get Support

Want to get in touch with the Trophy team? Reach out to us via email. We’re here to help!