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What are Metrics?

All gamification features are centered around user interactions. At Trophy, we use the term Metrics to refer to the data objects that reflect those interactions within the platform.

Metrics are un-opinionated, meaning they can be used to model absolutely any user interaction you can think of. Examples could include:

  • Followers on social media platforms
  • Tasks completed
  • Miles ran
  • Lessons completed

Metrics are the building blocks of the infrastructure that powers Trophy’s gamification features. Each user interaction that relates to a metric is stored as an Event.

Events are stored and processed in chronological order. At any particular point in time, the combined state of all of a user’s events reflects their overall progress on your platform.

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Key Attributes

Here we describe the key attributes that allow you to create metrics to best fit your use case.

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Units

You can easily assign units to metrics in the dashboard for either:

  • Arbitrary numbers (tasks, posts, messages etc.)
  • Currencies ($, £, €)

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Creating Metrics

To create a Metric, head over to the Metrics page within Trophy and hit the New Metric button:

1

Enter a name

Choose a name for the metric.

2

Choose an emoji

Choose an emoji that will be made available for display in emails and will represent the metric in other areas of Trophy.

3

Hit save

Save the new metric.

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Metric Analytics

Trophy has a built-in analytics dashboard for each metric you create. It shows you:

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Trophy Retention Impact Score

By default, Trophy only enrolls 90% of your users in any emails. It leaves the other 10% out as a ‘control cohort’.

Trophy then automatically tracks the 14-day retention of the two cohorts and compares them, resulting in the Trophy Impact Score.

The Trophy Impact Score reflects the percentage difference in 14-day retention between the control cohort and the rest of your userbase.

An Impact Score of 5% means that users enrolled in gamification features are 5% more likely to be using your platform after 14 days than the control cohort.

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Achievement Completion Chart

The achievement completion chart shows the current state of the userbase in terms of the number of users who have completed each achievement that you’ve configured against this metric.

Learn more about achievements.

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Streak Progress Analytics

The Streak analytics charts show important information about streaks if they are enabled for this metric, including:

  • The average length of streaks
  • The number of active streaks
  • The streak retention impact (reflects the increase in retention of users who are on a streak compared to those who aren’t)

Learn more about streaks.

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Frequently Asked Questions

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Get Support

Want to get in touch with the Trophy team? Reach out to us via email. We’re here to help!